Indigo 9 Digital

FEBRUARY 24, 2023

By Tricia McKinnon Innovation comes in all forms and for Wendy’s it can put its Twitter strategy on a pedestal for others to emulate. The brand’s social media prowess has not gone unnoticed, in 2019 Wendy’s was named as the most innovative company in the social media category by Fast Company. Do you like this content?

Accounting 124

Accounting Retail Trends Promotions Customer Experience 124

Indigo 9 Digital

MARCH 8, 2023

By Tricia McKinnon If you have noticed that e.l.f. s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. “We

Beauty and Health 98

Beauty and Health Consumer Accounting Boutique 98

Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Do you like this content? Aggressive store expansion and failure to adapt to eCommerce.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

APRIL 28, 2023

By Tricia McKinnon Looking for something healthy and tasty to eat? But more and more consumers are turning to Chipotle to satisfy their cravings. That’s a growth rate which would leave most retailers envious especially in light of record high levels of inflation. It often feels like those two words don’t go together.

Accounting 52

Accounting Location Planning Advertising 52

Indigo 9 Digital

FEBRUARY 9, 2023

By Tricia McKinnon Do you believe it’s possible to become an overnight success? By all accounts Oatly is an overnight success. By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. billion this year. Then a conversation begins.

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon It seems unlikely doesn’t it that one of the retailers who leads in digital is a coffee company? Starbucks, the largest coffee company in the world, also has one of the best digital businesses in all of retail. Starbucks is a company that has long known that the future of retail is tied to technology.

Location 52

Location Customer Retention Consumer Customer Experience 52

Indigo 9 Digital

MARCH 17, 2022

By Tricia McKinnon From small businesses to global juggernauts the question of whether to sell on Amazon is a pressing issue. Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. Nike is an example of a high-profile retailer that decided to stop selling on Amazon in 2019.

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96